This text explores the distinction between 'objective' (abstract) and 'existential' (engaged) thinking, a duality frequently associated with Søren Kierkegaard. Objective thinking seeks to deliberately detach itself from the thinking subject, aiming for total independence and scientific neutrality by abstracting away the individual's presence. However, the text argues that such complete detachment is largely a pretense. In reality, even the most rigorous objectification profoundly impacts the thinking subject. A critical analysis reveals that the conceptual frameworks essential to any thought process are not merely external objects but are instead projects or 'calls' that require the thinker's active commitment. Thus, thinking involves a necessary engagement with concepts and their references, even those that cannot be fully objectified. The text highlights the limitations of systematic objectification, which often dismisses the non-objectifiable as mere subjective invention. Ultimately, thinking is presented as an inherent commitment where the thinker must respond to the challenges posed by the objects of thought, bridging the gap between abstract theory and existential reality.