In his work Process and Reality, Alfred North Whitehead develops an ontological concept of cosmic development based on the dialectic between "trivialization" and "freshness." The text analyzes Whitehead's vision of the universe as a dynamic system characterized by two opposing tendencies. On one hand, the universe constantly strives for novelty; on the other, the evolving order inevitably moves toward triviality. This process of trivialization signifies the gradual decay and eventual demise of the existing order, which, however, paradoxically serves as a necessary foundation for the emergence of qualitatively new types of order and future universes. This principle applies not only to the macrocosm but to any finite realization within existence. The text also suggests a parallel between Whitehead's terminology and modern physical concepts of entropy and negentropy, thereby placing Whitehead's process philosophy within the context of scientific discussions on thermodynamics and information theory that became prominent in the post-war era.